IVE is cementing their status as K-pop’s ultimate "record-maker" with an unrelenting string of achievements.

According to the Korea Business Research Institute, IVE topped both the girl group and idol brand reputation rankings for March 2025. Adding to their dominance, all six members—led by No. 1-ranked Jang Wonyoung—secured spots within the Top 13 of the individual girl group brand reputation chart, sweeping the upper echelons.

This latest triumph follows their No. 1 rankings in February 2025 for both the star/singer brand reputation and individual girl group brand reputation (Jang Wonyoung), further solidifying IVE’s unrivaled influence.



IVE is cementing their status as K-pop’s ultimate "record-maker" with an unrelenting string of achievements.

According to the Korea Business Research Institute, IVE topped both the girl group and idol brand reputation rankings for March 2025. Adding to their dominance, all six members—led by No. 1-ranked Jang Wonyoung—secured spots within the Top 13 of the individual girl group brand reputation chart, sweeping the upper echelons.

This latest triumph follows their No. 1 rankings in February 2025 for both the star/singer brand reputation and individual girl group brand reputation (Jang Wonyoung), further solidifying IVE’s unrivaled influence.

The institute’s analysis of IVE’s March girl group brand reputation big data highlighted key terms like "record," "dominate," and "breakthrough" in link analysis, while their idol brand reputation data emphasized "dominate," "all-kill," and "long-run." These insights reflect the fruits of IVE’s third mini-album, IVE EMPATHY, released on March 3.

The album’s pre-release track "Rebel Heart" notched a "Perfect All-Kill" (PAK) across major Korean music charts, clinching 11 music show wins. Meanwhile, the second title track "Attitude" claimed four music show victories and sparked the viral "Pogju Gini" (Runaway Guinea Pig) challenge across social media, captivating K-pop fans worldwide.


IVE EMPATHY also shattered records with over 1.04 million copies sold in its first week, marking a significant "breakthrough" in initial sales. Beyond the new release, IVE’s longevity shines through: the music video for "I AM" from their April 2023 full-length album I’ve IVE recently surpassed 300 million YouTube views, while both "I AM" and "HEYA" (from their second mini-album released last April) charted on Melon and Genie Music’s February monthly rankings, proving their enduring "long-run" popularity.

In just four weeks of promotions, IVE has "recorded, dominated, broken through, and all-killed" the charts—and their momentum shows no signs of slowing. On TikTok Korea’s March 18 "Viral 50" chart, IVE became the only K-pop act to land two songs—"Rebel Heart" and "Attitude"—in the Top 10, with both tracks also securing spots in the platform’s overall "Top 50" Top 20. Globally, "Rebel Heart" has held strong on Billboard’s "Global (Excl. U.S.)" chart for seven consecutive weeks and Billboard Japan’s "Streaming Songs" chart for eight weeks, underscoring their international appeal.

With IVE EMPATHY still riding a wave of buzz, all eyes are on IVE as the "record-maker" group continues to redefine K-pop success. Fans won’t have to wait long to see them in action—the group is set to meet their devoted DIVEs at their third fan concert, IVE SCOUT, on April 5-6 at Seoul’s Olympic Park KSPO DOME.

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