The massive 2,000-pyeong complex in Seoul’s trendy Seongsu district functions as a large-scale fashion and beauty destination, housing Musinsa’s first permanent offline beauty store. For WEGLAN, the entry marks its debut in physical retail channels since launch, offering consumers a tangible space to experience products firsthand.
The brand had previously proven its strength upon entering Musinsa’s online platform, simultaneously claiming first and second places in the beauty category and rising to fourth overall when fashion brands were included. In the latest joint online-offline event celebrating the Seongsu opening, WEGLAN surpassed fashion labels to secure the number one ranking across all categories on Musinsa’s online site.
Key products showcased at the offline store include three items from the Ginseng Repair Glow line — toner, ampoule and cream — along with the Green Tea Fresh Ampoule, for a total of four standout offerings. These formulations are designed to prep skin before makeup application, enhancing adherence while delivering a natural, luminous finish. They have already built a strong reputation, particularly among makeup studios in Cheongdam-dong (청담동).
이미지 확대보기The flagship Ginseng Repair Glow Ampoule was conceived by an actual bride-to-be to address the inner dryness and skin stress common during wedding preparations. It features active ingredients from six-year-old Korean ginseng from Geumsan along with dexpanthenol, focusing on deep hydration and skin barrier protection.
A company representative noted, “Through the online and offline events linked with our entry into Musinsa Megastore Seongsu, we were able to gauge consumer reactions directly.” The brand plans to expand offline touchpoints further, creating more opportunities for customers to engage with the products.
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